- Tech insiders say that Facebook could be placing ads in Messenger soon
- A “verifiable source” says that businesses will be allowed to send advertisements to the app’s over 800 million users
- Facebook officials declined to speak on the matter; saying that they do not comment on rumors
Social networking giant Facebook could soon be placing advertisements in its homegrown private messaging app, Messenger; several technological websites have reported.
In an article written by Shirley Siluk for Top Tech News on February 19, it was disclosed that a “verifiable source” has revealed Facebook’s plan to allow business entities to send advertisements to the app’s more than 800 million users beginning in the second quarter of 2016.
However, the network’s administration have declined to speak on the matter; sending a short e-mail to the members of the press saying, “We don’t comment on rumors or speculation” instead.
Last January, Facebook’s chief operating officer Sheryl Sandberg has made public comments that the network is indeed testing ads on the app, but the company’s official statements did not speak specifically about it and merely said that “changes are coming.”
Messenger was launched as a simple private messaging app incorporated into the Facebook platform in 2011, and in 2015, the company decided to add more features to it such as video calling, and transportation and money remittance plugins that are only available in selected countries.
In the same year, Facebook also launched Messenger.com, which is a stand-alone web-based version of the app that is aimed at providing opportunities for technical developers who desire to come up with projects using the service.
Facebook has also launched a specialized version called Messenger Business, which allows companies to stay in touch with their customers using the world’s largest social networking site.
“We created all these experiences with a mindset of helping hundreds of millions of people manage their daily interactions with people, businesses, and services more seamlessly than ever,” said David Marcus, Facebook’s vice president for messaging products.
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