Breaking the usual norm of advertisements, these exceptional ones totally hit the record of capturing the viewers’ attentions! Knowing that the Philippines is not full-blown liberal-minded, at the end of the day, these ads took controversies both good and bad that you surely can’t miss.
A great deal of reactions took these commercials by surprise but then again, good or bad publicity is still publicity. So, it’s a “whatever” and “let it be” for these 11 advertisements:
1. LBC’S “Spelling Bee” Commercial (2009)
At first look you couldn’t see what went wrong on this commercial, but people from the Department of Education took this one seriously.
In the commercial, Edu Manzano was seen asking students for the spelling of, “remittance”, “affordable”, and “instant.” The students answered LBC (Luzon Brokerage Corporation) instead of the accurate answers.
DepEd complained this commercial and the company immediately apologized and later removed the ad.
2.KFC’S #ChickenSad Hashtag Ad
Taking advantage of the competitor’s demise, KFC slapped Jollibee’s Chicken Joy rumor with this commercial giving a message that reminded customers of their chicken that’s as “Finger lookin’ good” as Jollibee’s.
Both good and bad comments flooded KFC after this, but in the end the company chose to remove the poster to avoid further controversies.
3.EQ Diaper’s “Lapu Lapu” Commercial (2013)
This diaper ad took the attention of many by its witty story.
In the commercial, it is seen that inferior quality diapers caused the Battle of Mactan, showing Lapu Lapu challenging Magellan to a fight after he disliked the diapers the latter gave him.
The National Historical Commission appealed to this commercial saying it is a mockery and distortion of history.
This caused for a pull-off the airwaves by the Advertising Board of the Philippines.
4.Colt 45’s “Vava-Vroom” Real Man Promo (2010)
This steamy hot commercial starring Cristine Reyes did not only take the men’s breaths away with the actress in a white bikini being massaged in a beach but the Philippine Commission on Women (PCW) also took notice.
The PCW reported the ad for reducing the women’s mere commodities. The company defended itself but gave up later on and withdrew the commercial and revised it.
5.Napoleon Quince’s “Nakatikim Ka Na Ba Ng Kinse Anyos?” (2004)
Upon seeing this ad, no one will not be surprised of it.
It sparked a public firestorm in 2004 from protesters slamming the company, which is Destileria Limtuaco, the apparent innuendo and petitioned for the Advertising Board of the Philippines to have the billboards removed.
This one gave a fight by firing back lawsuits against the ABP that made its way to the Supreme Court. But in the end, failed.
6.Nice Day! Coffee’s Commercial (2014)
This commercial will never hit mainstream television.
Featuring sexy actress Ellen Adarna in provocative poses while promoting? There is no doubt that this kind of censor will not be flashed on your TV screens.
However, do not fret, it is available to watch online.
7.T-Bar’s “Sexy Girl Fight” Commercial (2012)
Again, censorships are obviously banned in the National TV.
So this commercial of two scantily-clad girls fighting and ripping each other’s shirt off took the same fate as Ellen Adarna’s commercial.
8.Bayantel’s “Satisfaction Guarantee” Ad (2006)
To secure their subscribers, Bayantel posted this intriguing billboard of a semi-naked woman with the words “Satisfaction Guarantee”.
However, before protests rage over them, they already prevented it and replaced the billboard.
9.McDonald’s “Dada” Commercial (2002)
In this 2002 commercial showing a father bribing her daughter with French fries under the table just to get her to favor him over her mother took the attention of Senators Juan Flavier and Manny Villar.
The senators reported it encouraging bribery and dishonesty so eventually McDonald’s pulled it out.
10.McDonald’s “BF-GF” Commercial (2011)
The commercial took a lot of bashes and anger for showing a girl asking a boy if she can be his girlfriend and convincing him by saying that all she would want in their relationship would be French fries.
The Catholic Bishop’s Conference quoted, “it was shallow and cheapened human relationships” and so the company abide and pulled out the commercial.
11.PLDT’s “Hello Billy” Commercial (2001)
Despite the popularity of this commercial series, it still didn’t save itself from controversy.
In the commercial, a gay character is made out to be a schemer who plans to break up the impending marriage of his best guy friend whom he’s in love with.
Protests by gay rights group forced PLDT to remove the commercial.
These ads, although entertaining and all, should serve as a lesson to future advertisements from different companies.
Source: TNP
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