Image by Augusto Cabral via ShutterStock- Up to 25% of voters can still change their minds on election day itself according to Pulse Asia
- The final days leading up to the May 9 polls are crucial to convince undecided voters
- Data from 2010 elections reveals that 15% of voters made up their minds on election day only
With just days left before the 2016 national and local elections on May 9, the latest survey conducted by Pulse Asia revealed that up to 25 percent of voters can still change their minds for their choice of President and Vice President.
Based on its latest survey conducted between April 26 to 29, and released on May 4 or five days away from the election, Pulse Asia president Ronald Holmes noted that up to 1 in every 4 voters can become swing votes, as they make their decision on election day itself.
“Maaaring magbago pa. Maaaring mag-swing pa ang mga botante. Malaki ang populasyon na ito at iyong swing na iyan, maaaring maka-impluwensiya doon sa pinal na resulta ng eleksyon. [This can possibly change. The voters can possibly swing. It is a big population and these swing votes can affect the final result of the election],” Holmes told GMA News.
Among those included in the 25 percent are those who have indicated that they are definitely open to change their minds on election day itself, as well as the chunk of undecided voters who have not made any choice at the moment.
“Kapag binuo mo ang grupo na iyan, iyan ang tinatawag na one-fourth na maaring mag-shift. Malaki siya. [If you group them together, that is what we call the one-fourth who can possibly shift. That is big],” he told ABS-CBN News.
This pattern appears to be consistent as with previous elections.
During the last presidential polls held in 2010, exit polls conducted by Pulse Asia revealed that up to 15 percent of voters said they only made up their minds as to whom to vote for on the election day itself.
Thus, the final days of the campaign becomes a crucial period for candidates to send their exact message across in convincing both undecided voters and those open to switching sides.
“Meron isang matinding mensahe silang dapat paratingin. Meron isang emosyonal, makabuluhan na mensahe na maaaring magbago ng isipan ng mga botante. [There should be one strong message that should come across. There can be one emotional, meaningful message that could possibly change the minds of the voters],” Holmes further explained.
More than 54 million Filipinos are expected to head to the polls on May 9 to elect a new set of leaders, including the two highest posts in the country.
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